As Design Leader I help organizations to professionalize their Design Organization. I work according to the principle of Build, Execute and Coach. Through these 3 phases, I mature design teams and embed design as a creative problem-solving mindset across organizations. I ensure the right design competence, frameworks, and processes so organizations can own and drive the design organization going forward.
Design has a great toolset to visualize the problem space and create tangible solutions together with the entire organization. I facilitate and design physical and virtual problem-solving workshops using Design Thinking methodologies.
As a Product Designer I can run the full project from product vision to design execution and guide the project through all necessary design phases; like ideation, concept design, design delivery, and design systems.
Supporting and growing the design community of 35+ designers across 11 countries in Europe.
Hiring and leading a multi disciplinaire designteam of 12 Visual Designers, Product designers and Content Writers.
Hiring and leading a team of 6 UX consultants, working on projects in Asia, Europe and North-America
I love to work with students to share my knowledge but also to challenge my personal thinking. I have worked as teacher at the School of Arts in Utrecht and HAN in Arnhem as Design Educator.
I organized and facilitate discovery/innovation workshops including Journey & Experience mapping for TheFA, Phillips, Ortec Finance and the Dutch Ministry of Economic Affairs
Concept and detailed design for a webbased XR platform that let's organisation share complex 3d visualization through the web.
Building a greenfield HR application for the European market, all based on a comprehensive Design System.
Complete redesign of the current SlimStock application. Slimstock offers companies the complete solution for the structural optimisation of their inventory.
As UX Architect/Consultant I was leading and working with global distributed design and development teams to define the UX Architecture and Designs for SAP for Insurance Fiori Webapplications.
As Lead Product Designer I designed together with a small team the insurance and claim flows for centraalbeheer.nl.
As Lead Product Designer I designed the Employee Portal for Achmea. The employee portal enables the employees to have a 360 degree overview of the customer and update the customer policies.